Content Strategy for the Web. Kristina Halvorson
ISBN: 0321620062,9780321620064 | 135 pages | 4 Mb
Content Strategy for the Web Kristina Halvorson
Publisher: New Riders Press
The content strategy has relatively the new type of the discipline in the digital marketing. If you've been reading our blog at all in the last year you know that it starts with solid content strategy. But what does that really mean? Looking forward to running a new course for the Publishing Training Centre later this year. Since 1997, Kristina has led hundreds of content strategy and web writing projects of all shapes and sizes. New course: Content strategy for the web. This book is an excellent source for those who want to get into online content marketing, web design, UX design and social media. I just re-read Kristina Halvorson's “Content Strategy for the Web” and highly recommend it. The sans-strategic world lacks a great deal. How do we build web places that actually meet human needs? Kristina Halvorson is the founder and president of Brain Traffic, a web content agency. I'm a strange mixture of designer, writer, editor, IA, project manager and techie.
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